Mumbai / London / New York, 5th May 2008: Eros International, the leading integrated company within the Indian media & entertainment sector announced today the expansion of its presence on popular social networking sites such as Facebook, Orkut and MySpace with the launch of Eros branded community sites for the upcoming release of ‘BHOOTHNATH’.
Eros has lined up an exciting array of contests for autographed CDs and posters as well as interactive activities such as polls, discussions and exclusive images and videos for the Bhootnath community sites on Orkut, Facebook and MySpace. Eros’ development of film-specific communities on social networking sites supports the company’s ongoing strategy to connect online with Bollywood fans around the world.
“Eros was the first Indian media and entertainment company to partner directly with YouTube as we recognized early the rapid growth in popularity of social networking platforms. Bhoothnath is the perfect film for us to expand our social marketing reach and support as it has such great appeal across all segments of the market with the presence of a leading icon like Amitabh Bachchan as well as being a children’s film”, said Kumar Ahuja, VP International Sales & New Media for Eros International.
About Eros International plc
Eros International plc is the leading global player in the rapidly growing Indian media and entertainment sector. Eros produces, acquires and distributes films globally across all platforms including cinemas, home entertainment, television and new media.
Established in 1977, Eros International has over three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices throughout India, the United Kingdom, USA, UAE, Singapore, Australia, Fiji and the Isle of Man. Eros releases 35+ new films globally each year in Hindi, Tamil and English and continues to build upon it’s unrivalled library of over 1,900 titles.
Global Distribution, Motion Pictures, Music, Home Entertainment, Television, New Media and Animation are the primary Strategic Business Units of Eros.
For more information visit www.erosplc.com