The King of Voiceovers Don LaFontaine was found dead in Los Angeles at age 68. Don LaFontaine perhaps best know for his recent appearances as The Announcer Guy in the Geico commercials, had made thousands of movie trailers, some beginning with the famous line “In a world…” Don has been featured in over 250,000 commercials and over 3,500 films and television shows including a recent role in Seth MacFarlane’s American Dad! and Family Guy.

LaFontaine apparently died from a collapsed lung, although the cause of death is still unknown. He is survived by his wife Nita Whitaker, and his three children.

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