To promote the upcoming release of “Star Trek”, Paramount Pictures International and the Picture Production Company have created a first of its kind ‘social media microsite’. Launched recently, the new site will house a wealth of Star Trek-themed tools for fans to use on their profiles across the social web.

“Star Trek” by director J.J. Abrams (Cloverfield) stars Chris Pine, Zachary Quinto, Eric Bana, John Cho, Simon Pegg and Winona Ryder.

The social media microsite invites fans to express their allegiance to Star Trek, and Starfleet, using a variety of cool, creative and compelling customization tools. Turning a profile picture into Captain Kirk or Spock, or grabbing a themed skin for your MySpace profile, blog or Twitter page are just some of ways fans can engage with the movie through http://www.startrekfankit.com/ww

There is also a wealth of content still to come including peelbacks, fan banners, iPhone content and also a live stream from the global premiere in Sydney.