Google is celebrating Mother’s Day with a purple flower doodle. The letters of Google are all purple, with the exception of the L, which is replaced with a flower with purple petals and a traditional green stem. This doodle was used in many countries that celebrated the holiday last week on May 1, including Spain and Portugal.

Countries that are featuring the doodle on the search engine’s home page today include the U.S., New Zealand and India. Google has featured the flower that has been chosen to be given to mothers in their Mother’s Day doodle since 2000. Google includes flowers in the doodles because it sees a 450% increase in flower searches as the holiday approaches.

Mother’s Day became a recognized holiday after Anna Marie Jarvis started a campaign in 1907 after her mother’s death. She trademarked the phrases “second Sunday in May” and “Mother’s Day,” and established the Mother’s Day International Association. However, Jarvis became disappointed that the holiday became commercialized.

Written by: Karen Benardello