The Hollywood Reporter has recently published an interview with blockbuster directors Michael Bay and James Cameron on how to build a better blockbuster.

According to the article, Bay decided to make the third “Transformers” film, “Transformers: Dark of the Moon”, a 3D film because of Cameron’s success with “Avatar”. According to Bay, who was initially on the fence about making the film 3D, Cameron convinced him by saying, “You gotta look at it as a toy. It’s another fine tool to help get emotion and character and create an experience.”

Here’s more information on the article:

Bay found his first shoot, a scene on the moon, using Cameron’s 3D technology incredible. The start wasn’t as auspicious as it seemed- the following morning Bay received a call from his producer saying that all the footage from the first day was lost. Putting that behind him, Bay went on to use the 3D technology in ways that had never been done before. A 3D camera was put on base jumpers who dove off Chicago buildings at speeds of 150 miles per hour. One person caught by surprise by this was Shia LaBeouf who was eating breakfast in his underwear at the Trump building when he saw four men fall by his window.

If you want to read more about the directors and their quest to make bigger and better blockbuster movies, get The Hollywood Reporter magazine on newsstands May 27 as well as online.