According to The Hollywood Reporter, market research firm CinemaScore has given the 1960s southern film “The Help” a rare A+. “The Help” is only the second movie this year to get an A+, the other one being TriStar and FilmDistrict’s “Soul Surfer.”

Movies with A+ ratings from CinemaScore can enjoy high box office grosses, according to The Hollywood Reporter. As of right now, “The Help” has grossed at least $5 million in its opening day and is expected to gross about $20 million, although watchers of the box office are saying the film could spiral north of that expected gross.

The film debuted Wednesday in order to build buzz going into the weekend, and as we all know, word-of-mouth is the most powerful kind of advertisement for movies.

Even other studios are impressed by “The Help”‘s performance at the box office; one executive of a rival studio said, “That’s a terrific number.”

“The Help” stars Emma Stone, Viola Davis, Bryce Dallas Howard and Octavia Spencer and is based on a bestselling book by Kathryn Stockett.

What do you think about this news? If you’ve seen the film already, how do you feel about it? Give us your opinions in the comments section below.