A lot of people are freaked out by Burger King’s creepy King mascot, what with his big plastic head with that frozen smile, the sneaking into people’s homes and beds when they’re asleep, and just generally being the stuff of nightmares, similar to the scary factor those dolls in “The Woman In Black” trailer have. Those of us television watchers who have been haunted by The King can now thank their lucky stars or the deity of their choice, since The King is going to be deposed.

According to MSNBC, Burger King has been dealing with declining sales, and they are getting ready to get rid of their horror object/food mascot along with any other oddball tactics aimed at targeting teens and will re-brand themselves by focusing their commercials on the healthy qualities of their food as well as sell their food to moms.

The new ads will show fresh ingredients being washed and prepared. The ads will also be sans words; only music will play in the backgrounds. Also part of the new Burger King is the national introduction of the California Whopper, which includes guacamole, a food condiment the USA Today is touting as “arguably the gastrononic trend of 2011.”

The new ads and outlook are due to the switch from advertising agencies Burger King made in July.

If you’re glad you won’t be seeing anymore of the creepy King on your television set, sound off in the comments below. You can read more about the article here.