The box office results for the weekend of July 6th – 8th has the Fourth of July mid-week holiday arrival capturing most of audience’s attention. Rebooted and re-imagined, The Amazing Spider-Man snagged just over $140 million in its first six days of release (started on Tuesday July 3rd). Meanwhile, Ted still has plenty of R-rated life in him in week #2. Here are the studio estimates:
1. The Amazing Spider-Man ($65 million)
2. Ted ($32.5 million)
3. Brave ($20.1 million)
4. Savages ($16.1 million)
5. Magic Mike ($15.6 million)
6. Tyler Perry’s Madea’s Witness Protection ($10.2 million)
7. Madagascar 3: Europe’s Most Wanted ($7.7 million)
8. Katy Perry: Part of Me ($7.1 million)
9. Moonrise Kingdom ($4.6 million)
10. To Rome with Love ($3.5 million)
Analysis
Alright, so here are the only pertinent points about The Amazing Spider-Man’s box office allure:
-This re-whatever will have the lowest six-day total when factoring in the previous three Sam Raimi installments. And mind you, this guy is in 3D & IMAX.
-The production budget was $220 million.
-Reviews from both the lovely critics and audiences have been fairly good.
What this all equates to remains to be seen. The next couple weeks, Spidey will have the theaters to himself for the most part. But once the caped-crusader enters in on the 20th of this month, if this flick isn’t within arm’s reach of $300 million domestically, it’s not going to get there.
Oliver Stone’s latest, Savages, did alright having a very subdued marketing campaign. But when you see the production budget came in at $45 million, this may be a true Flopper since the attractiveness to the overseas audiences is unknown at this stage. And it just so happens, this plausible flop is a Universal Pictures feature. It’s been a rough go for the historic studio the last couple years.
But cheer up Universal, Ted is still kicking-ass for you! Dropping just 40%, excellent for an R-rated comedy in week #2, this is a bona fide blockbuster. Now up to $120 million stateside, off a production budget of $50 million, the profits are going to last the rest of the year (DVD release will hit around the holidays). And the studio desperately needed one of these, considering it is celebrating its centennial birthday.
Katy Perry: Part of Me ironically only achieved “part” of its goal. With a trim production budget of $12 million, the concert/documentary did not open as well as others past flicks in the genre. And usually, these are front-loaded; so the Perry camp will be relying on a decent DVD/On-Demand run.
Magic Mike and Tyler Perry’s Madea’s Witness Protection fell off a cliff in their respective second weeks (60% each). For the stripper flick, this is kind of turn-off, but it already capitalized on its thrifty $7 million budget. As for Tyler Perry’s latest, this is the normal routine.
Madagascar 3: Europe’s Most Wanted now holds the longest streak in the top ten with 5 weeks. Domestically, it is now up to $196 million off a production budget of $145 million.
This Friday, there is only one movie sliding into the highly contested 2012 summer season. Ice Age: Continental Drift, the fourth edition of the popular animated franchise, will look to once again come close to getting $200 million stateside. And with the over-used gimmick, 3D, it will probably make it happen.
