Filmmaker, author, and Grammy-winning producer Emilio Estefan is venturing into television through a deal with 20th Television, according to The Hollywood Reporter.

Under the deal, Estefan will create and executive produce a Latino-themed drama series with the goal to put the project into the studio’s development pipeline in the fall.

20th TV chairmen Dana Walden and Gary Newman had this to say about the deal:

“Emilio Estefan’s eye for talent, taste in material and brilliant creative instincts have made him one of the most accomplished producers of our times, and we are excited to be in business with him,. Reaching out to all audiences, including the Latino audience, is a critical priority for this studio as we look for that next big international hit. Emilio has a vision for a dramatic series that combines great storytelling with an authenticity in terms of Latino culture that we think every network will want on their schedule. We can’t wait to begin the development process with him.”

According to The Hollywood Reporter, Estefan wants to use this new drama project to redefine the roles available to Latino actors and actresses on television. This sort of cultural engagement is also why President Obama appointed Estefan to the committee that will create the first National Museum of the American Latino.