American modeling agent and the star of The CW’s reality show ‘Remodeled,’ Paul Fisher, has teamed up with Will.i.am for his Ekocylce movement. The rapper is working with The Coca-Cola Company to start the new company that’s aimed at encouraging consumers and brands to recycle. Ekocycle will create or highlight products that have been made from recycled products.

Ekcycle will help consumers make every day purchasing choices. The brand will identify materials, such as aluminum cans, that can be used to create new, fashionable products.

To find more information about Ekocycle, follow the company on Twitter and Facebook.

Written by: Karen Benardello