The BarryDriller.com saga continues, and now Diller himself is into the mix.

According to The Hollywood Reporter, Diller is suing FilmOn.com’s Alki David over BarryDriller.com, a new site aiming to give subscribers the ability to watch the big four networks–ABC, NBC, CBS and Fox–online for free. Diller’s suit deals with the claim that David has violated Diller’s publicity rights and implies a false endorsement.

The complaint states, “Seeking to unfairly capitalize on the success of the new business venture supported by Plaintiff, Defendants devised a scheme to launch what they characterize as a competing business called ‘BarryDriller.com.’…Defendants are using Plaintiff’s name in their ‘BarryDriller.com’ business to (1) associate their service with Plaintiff, and (2) mislead the public into believing that Defendants’ service has been judicially sanctioned.”

Diller’s suit was filed Tuesday, and Diller stated that he is one of the most well-known business leaders in the United States, citing his involvement with Aereo, a site that is similar to both FilmOn and BarryDriller due to giving subscribers online access to television networks.

David said in retaliation to the suit, “Sounds like a publicity stunt. I personally look forward to meeting Mr. Diller in the near future and strategizing.”

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