In anticipation for the September 11 Blu-ray and DVD release of the action adventure drama ‘Snow White and the Huntsman,’ there will be several promotions taking place across the United States to engage fans. The major promotions include the Magic Mirror Takeover, the ‘Queen Ravenna Red’ Nail Changes, the Kelly’s Coffee & Fudge Shops celebration, the Conquer the Kingdom Game, the Collector’s Bags at Comic Book Stores and the Gameplay Tour at Simon Malls.
During the Magic Mirror Takeover, approximately 165 bars and restaurants in seven cities nationwide will transform their restroom mirrors to offer personal photo opportunities for patrons to emulate Queen Ravenna or The Huntsman. Fans just have to position themselves within the specially designed window clings of the characters and share with their friends on Facebook, Twitter or Instagram. The clings will be at locations from September 5-12 in Atlanta, Boston, Philadelphia, Chicago, New York City, Los Angeles and San Francisco.
The ‘Queen Ravenna Red’ Nail Changes, held at participating nail salons across America, will offer free Queen Ravenna polish changes and a keepsake mirrored key chain to the first 50 patrons who make an appointment from September 4-14 at locations in Detroit, Dallas, Salt Lake City, Atlanta, Orange County, Chicago, Tampa, Cleveland, St. Louis, Boston, Minneapolis, Denver, Houston, San Diego, Phoenix, Los Angeles, New York City, San Francisco, Washington, D.C. and Philadelphia.
During the Kelly’s Coffee & Fudge Shops celebration from September 7 to October 7, 13 participating stores in the Southern California area will feature specially-created ‘Snow White and the Huntsman’ candied apples with complimentary promotional items. The shops will also give away exclusive game codes on signature coffee cup sleeves for customers to play the online game ‘Conquer the Kingdom.’ The game allows fans to uncover and submit spell codes to a chance to win prizes.
Over 125 comic book stores nationwide are also distributing over 120,000 colorful limited edition ‘Snow White and the Huntsman’ collectors bags and promotional items from September 6-October 6. The stores are also giving away exclusive game codes for ‘Conquer the Kingdom’ for daily prizes, including a grand prize trip to Ireland.
Over 14 Simon Malls are also hosting Gameplay, and interactive gaming tour that connects fans of all ages to the hottest video games before they’re officially launched and available in stores. Until October 3, visitors can also get an advance look at the Blu-ray and DVD release of ‘Snow White and the Huntsman,’ and play the popular online games created for the release.
Check the dates for the Gameplay Tour at Simon Malls below:
9/1 – 9/2, Cleveland area, Great Lakes Mall in Mentor, 10:00am – 9:00pm / 11:00am – 6:00pm
9/8 – 9/9, Detroit area, Briarwood Mall, Ann Arbor, 10:00am – 9:00pm / 11:00am – 6:00pm
9/15 – 9/16, Indianapolis, Castleton Sq Mall, 10:00am – 9:00pm / 11:00am – 6:00pm
9/22 – 9/23, Chicago area, Orland Sq Mall, Orland Park, 10:00am – 9:00pm / 11:00am – 6:00pm
9/29 – 9/30, Milwaukee area, Southridge Mall, Greendale, 10:00am – 9:00pm / 11:00am – 6:00pm
10/3, Minneapolis area, Southdale Center, Edina, 10:00am – 9:00pm
10/6 – 10/7, Kansas City area, Independence Ctr, Independence, 10:00am – 9:00pm / 12:00pm – 6:00pm
10/10, Tulsa, Woodland Hills Mall, 10:00am – 9:00pm
10/13 – 10/14, Dallas area, Grapevine Mills, Grapevine, 10:00am – 9:30pm / 11:00am – 7:00pm
10/20 – 10/21, Houston, Houston Galleria, 10:00am – 9:00pm / 11:00am – 7:00pm
10/24, Denver area, Colorado Mills, Lakewood, 10:00am – 9:00pm
10/27 – 10/28, Phoenix area, Arizona Mills, Tempe, 10:00am – 9:00pm / 11:00am – 6:00pm
11/3, San Francisco area, Great Mall, Milpitas, 10:00am – 9:00pm
11/4, San Francisco area, Stoneridge Mall, Pleasanton, 11:00am – 6:00pm
Written by: Karen Benardello
