Brigit Mendler and Jennette McCurdy Sparkle in BCBGMAXAZRIA Gowns at 2012 Primetime Creative Arts Emmy Awards

Bridgit Mendler and Jennette McCurdy both sparkled in BCBGMAXAZRIA dresses on Saturday as they hit the red carpet for the 2012 Primetime Creative Arts Emmy Awards in Los Angeles. ‘Sam and Cat’ star McCurdy arrived in an Allure Gold Sequined Maxi Dress, while ‘Good Luck Charlie’ actress Mendler wore a bold red Karey gown.

Mendler and McCurdy are just two actresses, including Angelina Jolie, Anna Paquin, Kristin Stewart and Lucy Liu, who are fans of BCBGMAXAZRIA. The brand, which launched in February 2006, is inspired by organic elements, weightless volume and individualistic style. It also features luxurious fabrics and signature design aesthetic. Besides dress, the line also features accessories that offer wearers the opportunity to showcase their self-expression.

Written by: Karen Benardello