The box office results for the weekend of March 22nd – 24th has a plethora of newbies pushing out the holdovers. Big budget flicks The Croods and Olympus Has Fallen dethroned Oz the Great and Powerful, while Spring Breakers and Admission had modest debuts. Here are the studio estimates:
1. The Croods ($44.7 million)
2. Olympus Has Fallen ($30.5 million)
3. Oz the Great and Powerful ($22 million)
4. The Call ($8.7 million)
5. Admission ($6.4 million)
6. Spring Breakers ($5 million)
7. The Incredible Burt Wonderstone ($4.2 million)
8. Jack the Giant Slayer ($2.9 million)
9. Identity Thief ($2.5 million)
10. Snitch ($1.9 million)
Analysis
The Croods entered the box office world in grand fashion, similar to how other 3D animated flicks have debuted in the last couple years. And if it can manage a decent run in the top ten for at least a month, perhaps profits will be made off the $135 million production budget.
Another big player was the action-thriller Olympus Has Fallen. Even with lackluster reviews, the film could end up breaking even at theaters and then make-up the difference during the DVD/On-Demand to offset the production budget of $70 million. But as with all flicks these days, the international grosses will be the tell-tale sign.
Spring Breakers was unveiled in just over 1100 theaters this weekend. The rated-R artistic romp that features Disney starlets Selena Gomez and Vanessa Hudgens will easily become a Sleeper Hit thanks to a thrifty production budget of just $2 million.
And in Flop Alert news, Admission didn’t quite make the grade on its opening weekend. Even though it rang up a modest $13 million production bill, the negative reviews from both the lovely critics and audiences, along with the lack of promotion, will keep this from seeing the black ink.
Identity Thief currently has the longest streak in the top ten with 7 weeks. It is now up to $127.6 million domestically.
This weeks brings audiences G.I. Joe: Retaliation, The Host, and Marriage Counselor. Reviews will be right here my fellow Shockers.
