With all the action stars there are in Hollywood, I bet you never heard of Ruff McThickridge. Ruffles’ newest action star can be seen in their latest campaign for Ruffles Ultimate and their new flavor, Tangy Honey Mustard.

They have created a video featuring their hard-hitting action star along with his sidekick, Bo Dato. The video is a callback to all of those cheesy 1970s B-movie action flicks that have now gone on to become cult classics. With its explosive taste, Tangy Honey Mustard is aiming to become a classic Ruffles taste as well.

Watch the video for Ruff McThickridge’s action flick, also called “Tangy Honey Mustard,” below the post. Afterwards, make sure to write what you think about the video and the new flavor in the comments section below.

Ruffles aims to be the chip that allows you to have a good time with friends and family. Their definition of fun is “Great friends, delicious food, and plenty of time to kill.” You can learn more about the Ruffles brand and all of Ruffles’ tasty flavors at its Frito Lay webpage and Facebook page.You can also learn more about Frito Lay, Ruffles’ parent company, at its Facebook, Twitter, YouTube and recommend it on Google+.