This will be a busy weekend at the box office, but, similar to last weekend, it’ll only be filled with modest opening totals.
“Kick-Ass 2” is getting the widest release, but not by much and it also likely won’t edge out the competition by much either. The first film opened with $19.8 million, but even having built up some franchise momentum since its April 2010 debut, the sequel will likely only begin its run with about $25 million. “The Butler” is likely gunning for a “The Help”-sized opening, but it’s got no shot at matching that film’s $10,278 per theater average. Should “The Butler” take $6,000 per theater, it’ll open with a total of $17 million.
“Jobs” is rocking quite a bit of intrigue, but that’ll likely only get it the #7 spot on the top ten. If it posts a $3,000 per theater average, just a little more than “Taking Woodstock” during its opening weekend, “Jobs” will come in with a total of $7 million. As for “Paranoia,” big names like Liam Hemsworth, Gary Oldman, and Harrison Ford will get it some attention, but not enough to earn more than $10 million to start, similar to the January 2013 thriller that leaned on its famous faces, “Broken City.”
After its mediocre opening, “Elysium” could be in for a hefty weekend one to two hit. With both “Kick-Ass 2” and “Paranoia” dipping into its viewership, “Elysium” will likely see its opening profits slashed in half and come in with about $13 million. “We’re the Millers” could have better luck considering there are no commercial comedies entering the competition. Should that one lose just 45%, it’ll post another $14.5 million and take the #3 spot.
“Planes” has a good shot at holding strong, too, both because there’s nothing family-friendly hitting theaters and also because the other animated films are all on their way out. If “Planes” loses 45% of its opening profits, it’ll take another $12 million to the bank. “Percy Jackson: Sea of Monsters,” on the other hand, could be in for a swift decline. If its weak opening gets chopped in half, it’ll take just $7 million this time around and then likely fall even harder in weekend three when “The Mortal Instruments: City of Bones” steals more of its audience.
“2 Guns” is bound to take a big hit because it’s losing 559 theaters, but fortunately, “The Smurfs 2” is losing 959 more so it’ll have no trouble securing the #8 spot. Should “2 Guns” drop 48% and “The Smurfs 2” lose 53%, the former will take $6 million and the latter just $4 million.
ShockYa.com Predictions
1. Kick-Ass 2
2. The Butler
3. We’re the Millers
4. Elysium
5. Planes
6. Paranoia
7. Jobs
8. Percy Jackson: Sea of Monsters
9. 2 Guns
10.The Smurfs 2
By Perri Nemiroff (via Box Office Mojo)