Fans of the acclaimed ‘Insidious’ franchise can physically and virtually picture themselves in a haunted house, reminiscent of the ones featured in the horror films, with the new “Into The Further 4D Experience.” The terrifying and fully immersive trip, which is helping promote ‘Insidious: Chapter 3,’ is unlike any other horror experience fans of the series and genre have ever encountered before.
In the specially designed and unique 4D experience, which is set to next travel to such cities as Chicago, Philadelphia, Los Angeles, San Francisco, Dallas and New York, during a national mobile tour, will use cutting-edge Oculus Rift. The virtual reality technology is being fused with horror for the tour, which will be traveling up until Focus Features releases ‘Insidious 3’ in theaters on June 5. Admission for “Into The Further 4D,” where the visitor is subject to virtual and physical scares and surprises at any time, is free.
Fans of the hit ‘Insidious’ franchise who can’t attend one of the tour stops can utilize the virtual reality portion of “Into The Further 4D,” which will be released as a downloadable application on iOS and Android devices. To access the Experience at home, consumers must use a Google Cardboard virtual reality headset. They will be given away for free through the ‘Insidious’ Facebook page and select promotional partners.
Fans of the ‘Insidious’ franchise can access the ‘Into The Further’s website for more information on the tour’s live events, including dates, times and set-up locations. The website also includes information on the Google Cardboard headset giveaways, as well as fans’ reactions to the scares of the Experience from previous tour stops.
‘Insidious: Chapter 3’ stars Dermot Mulroney, Stefanie Scott, Angus Sampson, Leigh Whannell, and Lin Shaye, with the latter trio reprising their roles from the first two movies in the franchise. The third installment in the series was written and directed by Whannell. The franchise’s prequel is set before the haunting of the Lambert family, which was haunted in the first two films. The upcoming movie reveals how gifted psychic Elise Rainier (Shaye) reluctantly agrees to use her ability to contact the dead in order to help a teenage girl, Quinn Brenner (Scott), who has been targeted by a dangerous supernatural entity.
For more information on ‘Insidious: Chapter 3,’ visit the horror film’s official website. Check out images from the “Into The Further 4D Experience” below.
Written by: Karen Benardello