The movie, which releases on Friday, July 10th, features a fictional science process known as “shedding” which enables consciousness transfer from one person to the body of another, unlocking the key to human immortality. The studio created a series of Youtube videos showcasing the results of a shedding experiment on animals by the fictional company Phoenix Biogenic, founded by Dr. Albright who’s brilliance created the shedding procedure. Although, shedding is currently a science fiction, it can soon become reality.

In this provocative psychological science fiction thriller, an extremely wealthy man (Academy Award® Winner Ben Kingsley) dying from cancer undergoes a radical medical procedure that transfers his consciousness into the body of a healthy young man (Ryan Reynolds). But all is not as it seems when he starts to uncover the mystery of the body’s origin and the organization that will kill to protect its cause.

The new science fiction movie stars Ryan Reynolds, Natalie Martinez, Ben Kingsley, Victor Garber, Matthew Goode, and Derek Luke. Directed by Tarsem.

“Self/Less” hits theaters everywhere on July 10.